Sales packaging
Imagine Bowtie
Flow packs with contouring for confectionery products anticipate the form and contents and improve the quality rating of the product.
What convinced the jury was the innovative optimization of the moulding for flow packs using a newly-developed manufacturing technology which not only saves on 40% of the packaging but also enables a tripling of the machine speed during manufacture.
Participant: Kraft Foods R&D Inc., München, Deutschland
Designer: Paul Veternik, Monique Evans, Alain Kowalewski
Manufacturer: Kraft Foods
User: Confectionary industry
