Nescafé Pur - Premium Range
The tapered glass jar for Nescafé fits nicely into the hand. This design offers advantages for all age groups. A new patented membrane seals the jar before first opening and enables easy first opening with a large flap. The audible “click and shut” lid shuts the jar after use and ensures freshness. The labels have been fitted to the concave shape of the jar so that the overall appearance is harmonious. As well as the innovative design, the peel-off membrane with peeling flap as an effective seal is also of particular significance.
This is the first industrial application of induction-sealed peel-off membranes on glass without the use of other substances, such as glue. Product protection and originality are also guaranteed. The high requirements in the design of the jar during the filling process make it difficult for forgers.
Participant: Ulli Rehm
Designer: Produktmarketing und Innovation NESCAFÉ Pur
User: Nestlé Kaffee & Schokoladen GmbH
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