Sales packaging
Easy-to-open blister for toothbrushes
The innovation of a blister which is also easy to open.
Without need of knife or scissors, the red flap on the back shows you where to open the blister. A hollow grip-cavity in the blister cover and easy tearing off on the back of the carton enables a simple separation of paper packaging and plastic blister cover, all in one go. The “Easy-2-Open” effect is similar to classic foil-to-foil peel-off, making disposal and separation simple.
The clear handling advantages for the consumer convinced the jury in this case.
Participant: GlaxoSmithKline Consumer Healthcare GmbH & Co. KG
Designer: GlaxoSmithKline Consumer Healthcare GmbH & Co. KG
Manufacturer: Knapp Kartonveredelung GmbH, M+C Schiffer GmbH
User: Mass-market
